Categories: OLD Media Moves

Yahoo Finance to launch subscription service

Yahoo Finance is launching a subscription service that aims to compete with Bloomberg for the money and attention of retail investors, reports Sara Fischer of Axios.

Fischer reports, “What we’re hearing: Yahoo Finance Premium will act as a testing ground for Verizon Media Group (formerly called Oath) to launch more subscription services.

Verizon Media Group houses many smaller brands that have niche audiences, like TechCrunch, Engadget and Yahoo Sports. TechCrunch currently leverages its deep relationship with tech wonks to monetize big conferences. Yahoo Sports does the same thing with fantasy sports.
The service is slated to launch in the first quarter in 2019. Subscribers will be able to access to financial data tools, proprietary data sets and industry research, on top of Yahoo Finance’s free journalism and financial content.
The company is still experimenting with what a cost structure might look like, but given that it is aimed at a retail investor, it will likely cost $100+ monthly, according to a source familiar with the pricing structure.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.