OLD Media Moves

Yahoo expands personal finance coverage

January 19, 2007

Michael Liedtke of the Associated Press writes that Internet site Yahoo is expanding its personal finance coverage in a bid to attract more readers.

Yahoo FinanceLiedtke wrote, “The new money management package, scheduled to make its debut Thursday night, is being offered as an extension of Yahoo’s decade-old finance section – one of the Web’s top-ranked destinations for business and investment information.

“Yahoo decided to widen its focus to include more simple money matters because many people are more interested in balancing their checkbooks than juggling their stock portfolios, said Scott Moore, who runs the Sunnyvale-based company’s news and information division.

“The personal finance section will include tips and tools for household budgeting, tax planning, careers, real estate and debt management. Most of the content will be provided by other sources, including The Wall Street Journal, The Motley Fool, Consumer Reports and CNNMoney.com.

“By reaching out to a broader audience, Yahoo hopes to lure more advertisers and accelerate recently lackluster revenue growth that has lagged far behind the pace of Internet search leader Google Inc. That gap is expected to be accentuated again during the next two weeks as Yahoo and Google report their fourth-quarter earnings.”

Read more here.

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