WSJ’s Serota talks about the digital experience and strategy

Lydia Serota, head of content experiences at The Wall Street Journal, spoke with Thomas Williams and Jillian Breitfeller from the Journal’s design team in a podcast about the digital experience and strategy at the paper.

Serota was the Journal’s digital platforms editor, where she oversaw the presentation of journalism across apps and web. Prior to that, she worked on the finance team as stocks editor, in the London Hub editing breaking news, and on the night shift of WSJ.com.

“I’ve always been interested in digital publishing, digital journalism,” said Serota. “So it’s very strange after all this time working in daily news to step back from the daily grind.. and think more long term, strategically.”

The Journal website is now more timely in terms of covering news, said Serota, and is now the core of the paper. “Now digital, is literally at the center of what we do,” she said. “Digital is important. Digital is the focus. That has been the biggest change.”

Serota said she is interested to see where the media goes with being an ongoing, two-way dialogue between journalists and the audience. “I think that’s really exciting, not just in the sense of the reader sending us a piece of information… but to really listen to what people need and want and how we can help them with that and modify what we’re doing,” she said.

To listen, go here.