WSJ.com reaches 1 million subscribers

The Wall Street Journal OnlineÂ announced SundayÂ it has reached the historicÂ 1 million mark for paid subscriptions.

In addition, WSJ.com reached a record 10 million unique visitors in October (up 104 percentÂ from a year ago) and the Wall Street Journal Digital Network, which also includes MarketWatch.com, Barron’s Online and AllThingsD.com, hit a record 20 million unique visitors and 454 million page views, up 25 percentÂ and 37 percentÂ versus a year ago respectively.

The print Journal continues to outpace industry peers as its strategy of building revenue through price increases and elimination of low quality circulation has delivered seven consecutive quarter of revenue growth.

According to the recent ABC FAS-FAX numbers released Sunday, total paid Wall Street Journal circulation (print & online) is 2,012,000, showing a decline of 1.5 percentÂ compared to the same period a year ago. These results build on the print Journal’s success over the last two year, during which low revenue Other paid circulation was reduced by over 30 percentÂ and high revenue Individually Paid Circulation increased by 6.5 percent.

WSJ.com subscriptions grew 30 percentÂ during this two-year period.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.