OLD Media Moves

WSJ.com reaches 1 million subscribers

November 4, 2007

Posted by Chris Roush

The Wall Street Journal Online announced Sunday it has reached the historic 1 million mark for paid subscriptions.

WSJ.comIn addition, WSJ.com reached a record 10 million unique visitors in October (up 104 percent from a year ago) and the Wall Street Journal Digital Network, which also includes MarketWatch.com, Barron’s Online and AllThingsD.com, hit a record 20 million unique visitors and 454 million page views, up 25 percent and 37 percent versus a year ago respectively.

The print Journal continues to outpace industry peers as its strategy of building revenue through price increases and elimination of low quality circulation has delivered seven consecutive quarter of revenue growth.

According to the recent ABC FAS-FAX numbers released Sunday, total paid Wall Street Journal circulation (print & online) is 2,012,000, showing a decline of 1.5 percent compared to the same period a year ago. These results build on the print Journal’s success over the last two year, during which low revenue Other paid circulation was reduced by over 30 percent and high revenue Individually Paid Circulation increased by 6.5 percent.

WSJ.com subscriptions grew 30 percent during this two-year period.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.