Categories: OLD Media Moves

WSJ.com breaks out small biz content

In an expansion of The Wall Street Journal Online’s small business content, StartupJournal.com has been incorporated into a new, free small businessÂ section on WSJ.com called Entrepreneur.

StartupJournal.com, launched in 1999, offered small-business owners and entrepreneurs guidance to help them survive and grow in a competitive business environment.

“Entrepreneur reflects the depth and extent of The Wall Street Journal Online’s small business coverage, which goes beyond the start-up stage,” said David Patton, assistant managing editor ofÂ WSJ.com, who oversaw the relaunch efforts. “We’re excited to offer a free channel featuring The Wall Street Journal’s complete coverage of small business issues, from the earliest planning stages to financing growth and expansion — everything a small business owner or entrepreneur needs to know to succeed.”

MasterCardÂ will serve as the launch advertiser for the new EntrepreneurÂ section. Advertising that features MasterCard will also run in the print Journal and across The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barron’s Online and AllThingsD.com.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.