In an expansion of The Wall Street Journal Online’s small business content, StartupJournal.com has been incorporated into a new, free small business section on WSJ.com called Entrepreneur.
StartupJournal.com, launched in 1999, offered small-business owners and entrepreneurs guidance to help them survive and grow in a competitive business environment.
“Entrepreneur reflects the depth and extent of The Wall Street Journal Online’s small business coverage, which goes beyond the start-up stage,” said David Patton, assistant managing editor of WSJ.com, who oversaw the relaunch efforts. “We’re excited to offer a free channel featuring The Wall Street Journal’s complete coverage of small business issues, from the earliest planning stages to financing growth and expansion — everything a small business owner or entrepreneur needs to know to succeed.”
MasterCard will serve as the launch advertiser for the new Entrepreneur section. Advertising that features MasterCard will also run in the print Journal and across The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barron’s Online and AllThingsD.com.
