The Wall Street Journal plans to unveil its revamped, slimmer design at a Dec. 4 event, according to a Bloomberg story. The changes will allow it to offer more color and photography.
“Dow Jones is seeking ways to reduce publishing costs while increasing revenue from advertising sales at both its print and online editions. As part of the redesign, the Journal began running a single advertisement on its front page in September. The New York Times is among other newspapers reducing its width to save on newsprint costs.
“Dow Jones had said that reducing the size of the Journal and eliminating some stock quotes and market data would save the company $18 million a year.”
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