OLD Media Moves

WSJ to unveil slimmer version next month

November 15, 2006

The Wall Street Journal plans to unveil its revamped, slimmer design at a Dec. 4 event, according to a Bloomberg story. The changes will allow it to offer more color and photography.

Wall Street JournalThe Bloomberg story stated, “The redesigned newspaper will be shown to the public at a Dec. 4 event at the Morgan Library. The new broadsheet, which debuts on newsstands Jan. 2, will eliminate roughly one column in width while adding visual elements such as color and photographs, said Robert Christie, a Journal spokesman.

“Dow Jones is seeking ways to reduce publishing costs while increasing revenue from advertising sales at both its print and online editions. As part of the redesign, the Journal began running a single advertisement on its front page in September. The New York Times is among other newspapers reducing its width to save on newsprint costs.

“Dow Jones had said that reducing the size of the Journal and eliminating some stock quotes and market data would save the company $18 million a year.”

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.