Categories: OLD Media Moves

WSJ signs ad deal with Microsoft

Microsoft Corp. will become the new provider of paid search and contextual advertising links on sites run by The Wall Street Journal, the companies announced Tuesday, according to an AP story.

The story stated, “Contextual ads appear as text links at the bottom of stories viewed on the Journal’s Web site, WSJ.com, inside a box labeled ‘Advertisers Links.’

“Advertisers also pay to have text links listed in a shaded area at the top of search results when users type in keyword searches on the Journal’s Web site.

“In addition to the Journal’s main Web site, the deal affects several other sites owned by Dow Jones & Co., including Barrons.com, MarketWatch.com, AllThingsD.com. Dow Jones is part of Rupert Murdoch’s media conglomerate News Corp.

“Gordon McLeod, the president of The Wall Street Journal Digital Network, declined to say how much revenue those businesses generate. He said the Journal had previously used two different providers for those ads â€” Pulse 360 for the contextual ad links at the bottom of stories, and Business.com for the paid search links.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.