WSJ reporter Mickle to write book on Apple

Wall Street Journal reporter Tripp Mickle has signed a contract to write a book about Apple since the death of Steve Jobs, reports Kia Kokalitcheva of Axios.

Koaklitcheva reports, “Wall Street Journal reporter Tripp Mickle will write an as-yet-untitled book for William Morrow about the iPhone maker’s last decade since the death of co-founder Steve Jobs in 2011 — the era in which design chief Jony Ive held sway over product design while CEO Tim Cook steered the companyt to new market highs and new revenue from services.

“The intrigue: Jobs famously came back to Apple in 1997 and propelled it to new heights of success with the iPhone 11 years later. But since his death and under current-CEO Tim Cook, the company’s introduction of major new hardware product lines has slowed.

‘[The Apple Watch] was the first product that was launched without Steve, and how does that change the process?’ says Mickle, who’s keenly aware that a number of books about Apple have been published, though none really capturing this most recent era.
‘We’ve all had a chance to see what the products are that Apple launched, but there’s an opportunity to see how these products came about,’ he adds.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.