OLD Media Moves

WSJ reporter Mickle to write book on Apple

October 17, 2019

Posted by Chris Roush

Tripp Mickle

Wall Street Journal reporter Tripp Mickle has signed a contract to write a book about Apple since the death of Steve Jobs, reports Kia Kokalitcheva of Axios.

Koaklitcheva reports, “Wall Street Journal reporter Tripp Mickle will write an as-yet-untitled book for William Morrow about the iPhone maker’s last decade since the death of co-founder Steve Jobs in 2011 — the era in which design chief Jony Ive held sway over product design while CEO Tim Cook steered the companyt to new market highs and new revenue from services.

“The intrigue: Jobs famously came back to Apple in 1997 and propelled it to new heights of success with the iPhone 11 years later. But since his death and under current-CEO Tim Cook, the company’s introduction of major new hardware product lines has slowed.

  • ‘[The Apple Watch] was the first product that was launched without Steve, and how does that change the process?’ says Mickle, who’s keenly aware that a number of books about Apple have been published, though none really capturing this most recent era.
  • ‘We’ve all had a chance to see what the products are that Apple launched, but there’s an opportunity to see how these products came about,’ he adds.”

Read more here.

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