Categories: OLD Media Moves

WSJ Report with Maria Bartiromo being evaluated

Inside Cable News reports that NBC has sent out a survey to VIPs asking them to evaluate “Wall Street Journal Report with Maria Bartiromo.”

It writes, “I don’t think I’ve ever seen a ratings report on the show, either for syndication or for its CNBC airings, so I have no idea if ratings are or are not a factor here. Some of the questions stand out more than others…especially the first one.

“1) The Wall Street Journal Name is important in my decision to watch WSJR – It’s 2012…the year that the Wall Street Journal/CNBC deal is supposed to expire. Conventional wisdom has been that the WSJ’s owner News Corp. is going to put the WSJ brand and its staff on FBN. I hadn’t considered the possibility that this likely WSJ scrubbing by CNBC would extend to syndication but this question surely must be gauging viewer opinion on what would/might happen if CNBC is forced to drop the WSJ name from this show.

“There is a similar question at the bottom regarding Maria Bartiromo but I would be very surprised if she either got yanked from the program or took herself off. The whole point of the show is basically to be a vehicle for Bartiromo. If she got taken off what’s the point of the show? So I don’t read much at all into the inclusion of this question.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.