WSJ names publisher for new magazine

The Wall Street Journal named Ellen Asmodeo-Giglio to be the publisher of its new high-end lifestyle magazine, WSJ., which is scheduled to launch Sept. 6.

Asmodeo-Giglio will oversee all of the advertising and marketing initiatives for WSJ. and develop strategies for revenue in the luxury categories through print, online, other digital properties and strategic partnerships.

“WSJ. is a natural extension of the Wall Street Journal brand and will draw upon the resources, access and reporting strength of the Journal. Ellen is the right fit for this important, new venture,” said Michael F. Rooney, chief revenue officer for The Journal, in a statement. “We can promise that the journalistic quality will be impeccable, and advertisers will be able to reach one of the most affluent and influential audiences.”

Asmodeo-Giglio, a luxury marketing consultant, was formerly senior vice president and publisher of Travel Leisure Magazine. Throughout her 17 years at American Express Publishing, she held a variety of positions. In June 2000, Asmodeo-Giglio was appointed
vice president, sales and marketing of Travel Leisure. Prior to that she served as travel advertising director and managed the newly launched Travel Leisure Family and Travel Leisure Golf magazines.