Categories: OLD Media Moves

WSJ launches “Media Mix” podcast

The Wall Street Journal has added another podcast, with this one being a weekly show called “Media Mix” covering companies and topics across media and marketing.

The co-hosts are CMO Today vertical reporters Jack Marshall and Steven Perlberg.

Marshall covers marketing and media for CMO Today. He was previously a staff writer for Digiday, covering digital media and marketing, and a reporter for ClickZ.

Perlberg covers media and advertising for CMO Today. Before that, he was a markets and finance reporter at Business Insider.

The Journal started the podcast because there s so much disruption in the media and marketing world right now — with non-stop drama and built-in tension.

“The Wall Street Journal is using podcasting to bring our stellar reporting to the mobile masses, and WSJ Media Mix will do just that,” said a spokesman. “It will offer timely guests and provide lively insights into the rapidly-changing media landscape.”

Dow Jones launched a podcast series in December featuring reporting from The Journal, Barron’s and MarketWatch.com

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.