OLD Media Moves

WSJ launches first brand campaign since 2017

The Wall Street Journal has launched its first major brand campaign since 2017.

Sara Guaglione of Publishers Daily reports, “The WSJ teamed with creative agency The&Partnership on the ‘Read Yourself Better’ campaign, which debuted today with a 90-second national TV spot from director Juan Cabral.

“The WSJ and The&Partnership have collaborated before on previous brand campaigns, helping The Wall Street Journal grow subscriptions by more than 40% over the past four years.

“This latest campaign asks readers to ‘read past’ the memes, hashtags and news stories selected for them by algorithms and distracting them from getting real information, which they can get from The Wall Street Journal.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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