WSJ iPad app will be available

The Wall Street Journal said Friday that its application for the iPad device will be available when Apple begins selling the tablets on Saturday.

A subscription will be $3.99 per week, with subscribers receiving free access for a limited time. The application will be free to download and will have both free and subscription content.

The application will include full-screen video, market data and customizable features, including the ability to save articles and full sections, such as What’s News, Marketplace, Money & Investing and Personal Journal, for later or offline reading.

Launch advertisers include Buick, Capital One, Coca-Cola, iShares, FedEx and Oracle, with full-screen ads units appearing between article and section pages.

“The Journal’s award-winning editorial content is available across print, online, mobile and digital,” said Robert Thomson, managing editor of The Journal and editor-in-chief of Dow Jones & Co., in a statement. “The Wall Street Journal for iPad is another innovative way to showcase our coverage of national and international news — the iPad will provide a newspaper-like experience with all the benefits of electronic delivery.”

The Journal for iPad features a “Now” issue with news and coverage throughout the day, with top article picks from Journal editors, as well as the ability to swipe through from section to section or article to article within sections. Subscribers will receive access to content such as Business, Markets and Opinion, as well as an archive of each day’s print Journal from the previous seven days.

Read more here.