Media consultant Ken Doctor likes the strategy behind The Wall Street Journal‘s iPad application pay strategy, as well as its functionality.
“The Journal’s path may combine the best of two worlds. One world is the paper, its metaphor of reading intact, which still makes more sense to many people than its online version; that’s the same struggle many newspapers have had — coming up with an intuitive web metaphor that worked. Second, the embrace of what the iPad advances in some revolutionarily intuitive ways: video, touch and social sharing.
“There are two things the Journal and all newspapers have to be concerned with, given the iPad: Failure and success. Failure is failure: just another platform that fails to create large new digital revenue streams. Success: If my friend is right, and he doesn’t need the WSJ paper anymore, how many readers will flee the print version — which still produces 80%+ revenue at all newspaper companies — for the iPad version? Success means managing, or attempting to manage, that transition right. Managing that transition is behind WSJ’s evolving pricing, which induces a headache if we try to figure it out today.”
Read more here. Talking Biz News had an opportunity to briefly review Saturday both the Journal and Bloomberg applications on the iPad and was impressed — when he could get it away from his wife and children.
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You are paying twice as much for that subscription to the WSJ than the rest of the world.
The print + web version is less than $11 a month, and more portable than the iScam.