WSJ increases advertising in June, but

Dow Jones & Co. reported Thursday that its advertising for The Wall Street Journal in June rose by double digits, but advertising at Barron’s continued to fall.

A press release stated: “Advertising revenue at The Wall Street Journal, including Weekend Edition, increased 17.4% in June on a 17.9% increase in advertising volume. Advertising yield increased modestly in display categories but was more than offset by a higher mix of lower-rate classified advertising volume. Linage increases in technology, classified and general advertising were partially offset by a single-digit decline in financial advertising. In the technology advertising category at the Journal, June linage increased 33.9%; increases in communications, software and other technology advertising were partially offset by declines in technology professional services and personal computer advertising.

“The Journal’s classified advertising category linage increased 24.3% due to increases in real estate and other classified advertising. The Journal’s general advertising linage increased 17.4% as increases in professional services, travel, corporate, pharmaceutical and other consumer advertising were primarily offset by a decline in auto advertising. Linage in the Journal’s financial advertising category decreased 5.7% due to decreases in retail and wholesale advertising, partially offset by gains in tombstone and insurance advertising.

“At Barron’s, total advertising revenue decreased 6.6% in June on a 17.5% decline in advertising pages due to declines in technology and general advertising.”

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