She started on Monday. The team is now led by Alec Davis, formerly the news editor for the team.
Roof was a senior writer and video host at TechCrunch. She also co-hosted TechCrunch’s “Equity” podcast about tech finance.
Previously, Roof was a tech reporter for FoxBusiness.com and has been a contributor at Reuters, TheStreet and Forbes. She has held television production roles at CNN and Bloomberg Television.
Roof has a Master’s in Business Journalism from Columbia University and a bachelor’s degree from the University of California at San Diego.
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