WSJ expected to join paid news service run by Apple

The Wall Street Journal plans to join a new paid subscription news service run by Apple, reports Mike Isaac of the New York Times.

Isaac reports, “Apple and The Wall Street Journal plan to announce the deal Monday at a media event at Apple’s headquarters in Cupertino, Calif. The event is intended to draw attention to the company’s bet on news and entertainment, including a streaming service that will put Apple in direct competition with Netflix, Amazon and HBO.

“The service, described by some as a ‘Netflix for news,’ will offer access to a new paid tier of the Apple News app. Through that tier, readers will be able to consume articles from hundreds of participating magazines and news outlets. The app’s free tier will still let people read a smattering of select articles from a wide variety of publishers.

“To persuade publishers to join the paid service, Apple executives have said the scale of Apple News, which is installed on every iPhone sold to consumers, could introduce millions of new customers to their content.”

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