OLD Media Moves

WSJ, Dow Jones launch major polling initiative

December 7, 2021

Posted by Chris Roush

Dow Jones & Co. and The Wall Street Journal announced launched Tuesday a new polling initiatives, including The Wall Street Journal Poll, which brings together a new, bipartisan team of pollsters, and an expanded partnership with NORC at the University of Chicago.

“At Dow Jones and the Wall Street Journal we are committed to meaningful investment in high quality journalism, data and analysis,” said Almar Latour, chief executive officer of Dow Jones and publisher of The Wall Street Journal. “These new polling initiatives are the latest example of how we bring our unique combination of perspectives, data sets and analytics to bear to help people make informed decisions.”

The Wall Street Journal Poll brings together firms led by John Anzalone, lead pollster for President Biden’s 2020 presidential campaign, and Tony Fabrizio, lead pollster for former President Trump’s presidential campaigns, for quarterly polls exploring political trends and voter sentiments across the nation.

Working together, their firms will utilize large sample sizes and cutting-edge sampling methodology to ensure accurate and objective results, and to allow for in-depth analysis across geographic and demographic groups. The data generated in these surveys will be available for use across other Dow Jones outlets and publications, including Dow Jones Newswires, Barron’s and MarketWatch.

Additionally, the Journal will periodically partner with NORC at the University of Chicago, an objective, nonpartisan research organization, to conduct national surveys on cultural and social issues of importance. The Journal has worked with them in recent election cycles through participation in VoteCast, a large, election-time survey of Americans carried out by NORC at the University of Chicago for the Associated Press.

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