Women’s Wear Daily is reporting that the Wall Street Journal is planning to beef up its fashion coverage in an attempt to attract more female readers.
Reporter Irin Carmon wrote, “The beefed-up coverage won’t become a separate section in the paper, though it will be given its own name and there will be fashion and design articles every day the Journal appears, according to Journal sources.
“In response to questioning from WWD, Journal publisher L. Gordon Crovitz issued a statement Monday afternoon, calling female Journal readers ‘the most affluent and most influential, style-setting women, and we’re delighted now to be able to serve them even better with our expanded coverage.’ He added that the Journal readership purchases ‘more women’s fashion items than do all the readers of the women’s magazines — combined.'”
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