Robert MacMillan of Reuters notes that a Wall Street Journal advertisement in Chicago ran in the Sun-Times instead of the Tribune because of its content.
“Here’s some of her letter:
Our growing discontent with the Tribune’s diminishing quality became intolerable after their redesign last fall, and led us to explore other news options. We settled on the WSJ after perusing several different newspapers, even though neither my husband nor I are particularly involved in the financial world. … While the focus is obviously on the business sector, there is so much to be gleaned about our world from your reporting. Your journalists/contributors clearly know their subjects. Articles are presented articulately and coherently. Your coverage of world news and your human interest pieces are insightful, engaging and thought provoking. And I LOVE your editorial pages-just when I had begun to think common sense was a lost art, I’ve discovered the WSJ!
“The ad then offers readers two free weeks of the Journal, along with a 75 percent discount.”
Read more here.
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