Robert MacMillan of Reuters notes that a Wall Street Journal advertisement in Chicago ran in the Sun-Times instead of the Tribune because of its content.
MacMillan writes, “The Wall Street Journal turned a letter from Davison, a former Chicago Tribune subscriber, into an advertisement â€” that it tried to run in the Trib. Trouble is, that paper declined to run the ad. Now, itâ€™s running in the Chicago Sun-Times, the Tribâ€™s rival.
“Hereâ€™s some of her letter:
Our growing discontent with the Tribuneâ€™s diminishing quality became intolerable after their redesign last fall, and led us to explore other news options. We settled on the WSJ after perusing several different newspapers, even though neither my husband nor I are particularly involved in the financial world. â€¦ While the focus is obviously on the business sector, there is so much to be gleaned about our world from your reporting. Your journalists/contributors clearly know their subjects. Articles are presented articulately and coherently. Your coverage of world news and your human interest pieces are insightful, engaging and thought provoking. And I LOVE your editorial pages-just when I had begun to think common sense was a lost art, Iâ€™ve discovered the WSJ!
“The ad then offers readers two free weeks of the Journal, along with a 75 percent discount.”
Read more here.