Wired’s new digital format is revolutionary

Wired magazine’s September issue  is an immersive digital experience that mashes up text, imagery, animation and video to retell a print magazine story, reports Caysey Welton of Folio.

Welton writes, “This is WIRED’s second piece of experimental content that optimizes HTML5 capabilities. The first instance occurred when the publication revealed a sneak peak at the Xbox One in May.

“‘These kinds of deeply immersive, interactive experiences on WIRED.com and the tablet platform are not just the future of WIRED-it’s the future of the Web and an incredible opportunity for advertisers to be connected to that level of affinity and engagement,’ vice president and publisher, Howard Mittman, tells FOLIO:.

“Editor-in-chief, Scott Dadich, agrees with Mittman, and suggests that in 2014 he expects the publication will be producing multiple ‘high-fidelity digital storytelling’ pieces each month.

“Aitken’s Station to Station tour is a testament to artistic mediums overlapping with technology, which appropriately complements WIRED’s immersive approach in blending mediums to tell a single story on a digital platform. Dadich admits that he and his team factored that idea when they strategized its execution on the Web.”

Read more here.