OLD Media Moves

Wired’s new digital format is revolutionary

August 29, 2013

Posted by Chris Roush

Wired magazine’s September issue  is an immersive digital experience that mashes up text, imagery, animation and video to retell a print magazine story, reports Caysey Welton of Folio.

Welton writes, “This is WIRED’s second piece of experimental content that optimizes HTML5 capabilities. The first instance occurred when the publication revealed a sneak peak at the Xbox One in May.

“‘These kinds of deeply immersive, interactive experiences on WIRED.com and the tablet platform are not just the future of WIRED-it’s the future of the Web and an incredible opportunity for advertisers to be connected to that level of affinity and engagement,’ vice president and publisher, Howard Mittman, tells FOLIO:.

“Editor-in-chief, Scott Dadich, agrees with Mittman, and suggests that in 2014 he expects the publication will be producing multiple ‘high-fidelity digital storytelling’ pieces each month.

“Aitken’s Station to Station tour is a testament to artistic mediums overlapping with technology, which appropriately complements WIRED’s immersive approach in blending mediums to tell a single story on a digital platform. Dadich admits that he and his team factored that idea when they strategized its execution on the Web.”

Read more here.

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