Will bad vibes about Portfolio bring it down?

Marketwatch media columnist Jon Friedman believes that new business magazine Conde Nast Portfolio is getting a bad rap, but he wonders if that will bring it down and cause its demise.

Friedman wrote, “The second issue was a better read, indicating that Portfolio will likely improve in the months ahead. Portfolio assembled a group of respected professionals, and they should begin to develop some momentum.

“It’s still hard to believe that a monthly, which has published a total of two issues, can seem so important. Yet Portfolio has taken on the aura of a big-budget Hollywood production, where pandemonium appears to everywhere. Unfortunately, the magazine raises comparisons with ‘Heaven’s Gate”‘and ‘Gigli.’ (Do you even remember the latter’s plot line?)

“There were constant whispers that the staff was rife was dissension. Portfolio folks preferred to pooh-pooh such talk by pointing out that this is what happens when you collect so many talented and strong-willed editors and writers.”

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