Fortune to launch Turkish edition

Business magazine FortuneÂ will launch a local edition in Turkey beginning this fall, it was announced Monday.

FortuneÂ Turkey will be published monthly, in the Turkish language, through a license agreement between Time Inc. and Vatan-Imako, a joint venture of Vatan Dergi Grubu A.S., the third largest magazine group in Turkey, and the Greek publishing group, Imako Media S.A., one of the largest companies in the Greek media and communications market. It will be Fortuneâ€™s second foreign-language edition, followingÂ Fortune China.

The launch ofÂ Fortune Turkey follows a successful partnership between its parent company Time Inc. and Vatan-Imako in publishing a Turkish edition of In Style Magazine, which has become Turkeyâ€™s leading womenâ€™s magazine in ad sales and one of the top three womenâ€™s magazines in Turkey. Time and Vatan-Imako expectÂ Fortune Turkey to be a top competitor in the emerging Turkish business magazine market.

â€œWe are thrilled to partner with Vatan-Imako in bringingÂ Fortune to the Turkish market,â€? said international editor Robert Friedman. â€œThe global demand for innovative and investigative reporting is especially strong in Turkey, and we are confident that Turkish readers will come to viewÂ Fortune as their most valued source of business news and information.â€?

â€œTurkey is the perfect venue for Fortune,â€? said Mike Federle, group publisher of the Time Inc. Business and Finance Network, in a statement. â€œWe have a proven track record in bringing the Time Inc. brand here, with top sales and ad revenue for In Style Turkey. Thanks to our successful partnership with Vatan-Imako, the powerhouse of the local market,Â Fortune Turkey will undoubtedly follow suit.â€?

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.