Categories: OLD Media Moves

Why Yahoo Finance broadcasts the Berkshire annual meeting

P.J. Bednarski of Marketing Daily writes about why Yahoo Finance will broadcast the Berkshire Hathaway annual meeting this weekend.

Bednarski writes, “The stream has gotten to be a major event for Yahoo Finance, which claims it snared 11.5 million streams in 2016 and 17 million in 2017, testament not only to the increase in streaming but to the popularity of Buffett. Yahoo is now a part of Verizon, and the event is also a rich advertising opportunity for Verizon’s ad platforms.

“Things have just gone up and up since Yahoo began streaming the event.

“‘Last year we had 35 million people, from around the world, tune into the Yahoo Finance livestream,’ Serwer said in an email conversation. ‘More people tuned in to watch Warren Buffett and Charlie Munger live than the 2019 Oscars. There’s clearly a huge appetite for the chance to hear directly from such legendary investors.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.