P.J. Bednarski of Marketing Daily writes about why Yahoo Finance will broadcast the Berkshire Hathaway annual meeting this weekend.
Bednarski writes, “The stream has gotten to be a major event for Yahoo Finance, which claims it snared 11.5 million streams in 2016 and 17 million in 2017, testament not only to the increase in streaming but to the popularity of Buffett. Yahoo is now a part of Verizon, and the event is also a rich advertising opportunity for Verizon’s ad platforms.
“Things have just gone up and up since Yahoo began streaming the event.
“‘Last year we had 35 million people, from around the world, tune into the Yahoo Finance livestream,’ Serwer said in an email conversation. ‘More people tuned in to watch Warren Buffett and Charlie Munger live than the 2019 Oscars. There’s clearly a huge appetite for the chance to hear directly from such legendary investors.'”
Read more here.