Categories: OLD Media Moves

Why the graphic novel will save business journalism

Aziz Ali of PSFK.com interviews Caleb Melby, the Forbes employee who took on the responsibility of writing “The Zen of Steve Jobs,” a graphic novel that the business magazine just published.

Here is an excerpt:

How does the creation of this graphic novel reflect on the Forbes brand?

People understand that Forbes has a history of being very minutia and facts oriented. Having that as a foundation to build on and tell stories, they become all the more richer.

But Journalism as an industry is in a state of crisis. It has been for a good 3-4 years, and we have new leadership here in Forbes under Lewis D’vorkin who’s been spearheading our New NewsRoom Initiative and he actually does a blog post on that at the beginning of every week about what we’re doing to stay true to being innovative and progressive in how we convey business news. We’re basically making sure that we’re using all the tools at our disposal to deliver quality news. We’ve taken on a contributor model, so we’re able to bring in other experts into our content.

It’s also a nerve-wrecking time for Journalism, but it’s exciting that you can pitch a project like this because you’re looking for all possible answers because ears are eager to listen. And so, despite being a graphic novel, it’s very much grounded in and in-tune with the Forbes brand. It’s telling the story of a great business leader, telling it in a way that is engaging.

Read more here.
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

9 seconds ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

5 mins ago

WSJ’s Eisen to write book about the mortgage market

Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

2 hours ago

Reuters hires Krishnakutty as a news producer

Reuters has hired Pia Krishnakutty as a news producer. She has been at The Print as a…

2 hours ago

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

17 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

22 hours ago