OLD Media Moves

Why Quartz focuses on short, and long articles

October 17, 2013

Posted by Chris Roush

Quartz, the business news site from The Atlantic, writes stories less than 500 words or very long stories, says editor in chief Kevin Delaney.

Sarah Marshall of Journalism.co.uk writes, “At the Digital Editors’ Network event taking place at News UK this afternoon, Kevin Delaney suggested that news publishers ditch medium-length articles. ‘Too much reporting is 700-word articles that everyone else has got,’ he said.

“Delaney explained how Quartz, which launched a year ago, focuses on stories that are less than 500 words, as well as longer, analytical features.

“Appearing via videolink from New York, Delaney showed a graph of the Quartz U-shaped curve.

“‘People read short, fast content on the web’, he said, and also long-form, analytical pieces. Articles of between 500 and 800 words are too long to be sharable, and too short to be in-depth, he said.

“Delaney, who used to be managing editor of WSJ.com, said if he went back into mainstream media he would take the Quartz approach.”

Read more here.

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