OLD Media Moves

Why Narisetti is leaving the WSJ

May 1, 2006

MarketWatch media columnist Jon Friedman recently interviewed Wall Street Journal Europe editor Raju Narisetti on why he is leaving the newspaper to go head a start-up business newspaper in India, his home country.

Raju NarisettiFriedman writes, “Journalists in India, he points out with some measure of chagrin, give their customers a diet of spot-news stories but are somewhat reluctant to provide the in-depth and irreverent features that the Journal is known for.

“‘The more I thought about it,’ Narisetti told me by phone on Thursday, ‘the more it seemed to make a lot of sense to try and do, essentially, a start-up that’s going to be different, in the sense of being more analytical and interpretative and less about spot news — which is the tradition of Indian publications.’

“Narisetti added: ‘My biggest challenge is going to be creating a form of journalism that is different. There is not enough of stepping back and looking forward — lighthouse reporting, as opposed to lamppost reporting.'”

Read more here.

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