MarketWatch media columnist Jon Friedman recently interviewed Wall Street Journal Europe editor Raju Narisetti on why he is leaving the newspaper to go head a start-up business newspaper in India, his home country.
Friedman writes, “Journalists in India, he points out with some measure of chagrin, give their customers a diet of spot-news stories but are somewhat reluctant to provide the in-depth and irreverent features that the Journal is known for.
“‘The more I thought about it,’ Narisetti told me by phone on Thursday, ‘the more it seemed to make a lot of sense to try and do, essentially, a start-up that’s going to be different, in the sense of being more analytical and interpretative and less about spot news — which is the tradition of Indian publications.’
“Narisetti added: ‘My biggest challenge is going to be creating a form of journalism that is different. There is not enough of stepping back and looking forward — lighthouse reporting, as opposed to lamppost reporting.'”
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