Why Kara Swisher’s confidence works for her

Anouk Vieugels of TNW profiles Recode cofounder Kara Swisher, whose confidence is endearing.

Vieugels writes, “Yes, Kara Swisher is a very talented journalist and entrepreneur, but after listening to an interview with her and Ezra Klein, I realized she’s so much more than that. I don’t think I’ve ever heard a woman applaud herself and her work in such a wonderfully unapologetic manner.

“The conversation, which takes 135 minutes, touches upon her early career, her time at Recode, and she offers tips for interviewing and reporting. She makes references to be very good at her job at least ten times, and not once did I think: God, she’s arrogant. Quite the opposite, actually, she’s funny, charming, and charismatic.

“At some point, Ezra Klein asks her if ‘her personality has always been so….’, ‘Obnoxious?’ she adds. ‘I wanted to say ‘confident,’’ he answers. ‘Oh, I would call it obnoxious. And yes,’ she says.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.