Categories: OLD Media Moves

Why BuzzFeed is not covering biz news — yet

Jason Del Rey of Advertising Age writes about why BuzzFeed, which earlier this year was looking for business journalists, has not launched its business news coverage yet.

Del Rey writes, “Is business news simply not compelling enough to spread across the social web on the scale that BuzzFeed is used to? The complexity of the subject could present one challenge, something that has become apparent in web traffic trends to BuzzFeed political stories. ‘Politics was huge around the election and has fallen off as the discussion of the fiscal cliff intensified,’ Mr. Smith said.

“In a follow-up email, however, Mr. Smith said he’s sure that there is room for BuzzFeed to put its stamp on business coverage.

“‘We’re looking to do business, as we do everything, in a deliberate, social-first way, and are taking the time to figure out how to do great reporting in that space that’s well-suited for social distribution,’ he wrote. ‘We aren’t rushing to check boxes. But we’re convinced that there’s a space in the social conversations for compelling and web-native business reporting, so business is in the cards for [next] year, and I’m continuing to have regular conversations with great business reporters.’

“Mr. Smith said advertiser demand, or lack thereof, plays no role in how he decides what areas BuzzFeed will tackle. ‘My goal in choosing verticals was first to make content that would become part of existing vibrant social conversations,’ he wrote, ‘and, second, to plant stakes in a varied range of spaces with an eye to attracting new audiences and spreading on new platforms.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

WSJ’s Brown is leaving publication

Ken Brown of The Wall Street Journal is leaving the news organization. He is an…

9 hours ago

Jones will not seek another Dow Jones News Fund board term

Dow Jones News Fund President Brent W. Jones announced at the nonprofit journalism training organization’s…

9 hours ago

Bloomberg hires Clark to cover VC and startups

Jillian Ward, managing editor for U.S. technology at Bloomberg News, sent the following note to…

9 hours ago

Berke of STAT News on the importance of its coverage

Rick Berke, a co-founded and executive editor of STAT News, writes about the importance of…

9 hours ago

Maxwell joins Gizmodo as a tech reporter

Thomas Maxwell has joined Gizmodo as a tech reporter. He previously was at Business Insider covering…

14 hours ago

Banking Times acquires The New Fiver

Banking Times has acquired the domain name "The New Fiver" for an undisclosed amount, aiming…

1 day ago