Categories: OLD Media Moves

Why business journalism is in trouble

Kyle Austin, a PR person, has an interesting take on David Carr‘s column in Monday’s New York Times about the demise of business journalism and why some business stories just don’t connect with readers.

Austin writes, “It’s a valid argument. Heck, TIME is trying to leverage the resentment as a way to make money on its business coverage (cover above). Unfortunately, that isn’t a good story for TIME’s colleagues at Fortune, the Bill Bulkeley’s of the world or CEO’s looking to get their name in print –- or even Google searches. Those that consume business media consume, as Carr notes ‘hope and aspiration.’

“The issue of Fortune on newsstands now, adorned with a digital image of Obama and Google glasses will probably be one of the best-selling issues of the year. Just like this Economist cover probably was. Therefore, when I look back a few weeks ago to Bulkeley telling me in advance of a briefing that he and the WSJ Boston office were kept away from Obama’s cleantech discussion at MIT ‘because DC owns all Obama coverage,’ it was probably a bad sign on a variety of fronts.

“There just isn’t much hope in business journalism these days, unless you’re working on cable TV.”

Read more here.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

23 hours ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

24 hours ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

4 days ago