Why Business Insider is expanding to England

Rachel Bartlett of Journalism.co.uk writes about the planned Business Insider expansion into Great Britain.

Bartlett writes, “As for the introduction of a UK team, Hansen told Journalism.co.uk that there were a number of reasons why the Insider was keen to set up in the UK.

“For a start, UK traffic to the site is ‘significant’, she said, and there is the added benefit that the US and UK ‘share a language’.

“But she also stressed the importance of the city’s financial sector. ‘London is – with all due respect to my friends in New York – arguably the financial capital of the world,’ she said.

“‘If we’re a business publication we need to care about that very much. We’re very excited about the 24/7, or 24/5, opportunity that we get from publishing out of London’.

“But she added, a key factor in the decision is the desire to join what she described as what ‘may be the most sophisticated media market in the world’.

“‘It is incredible what you have here,’ she said. ‘Four daily newspapers in London. It’s amazing.'”

Read more here.