Why Business Insider is expanding to England

Rachel Bartlett of Journalism.co.uk writes about the planned Business Insider expansion into Great Britain.

Bartlett writes, “As for the introduction of a UK team, Hansen told Journalism.co.uk that there were a number of reasons why the Insider was keen to set up in the UK.

“For a start, UK traffic to the site is ‘significant’, she said, and there is the added benefit that the US and UK ‘share a language’.

“But she also stressed the importance of the city’s financial sector. ‘London is – with all due respect to my friends in New York – arguably the financial capital of the world,’ she said.

“‘If we’re a business publication we need to care about that very much. We’re very excited about the 24/7, or 24/5, opportunity that we get from publishing out of London’.

“But she added, a key factor in the decision is the desire to join what she described as what ‘may be the most sophisticated media market in the world’.

“‘It is incredible what you have here,’ she said. ‘Four daily newspapers in London. It’s amazing.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.