Why Bloomberg is starting a channel on Twitter

Keith Grossman, global chief revenue officer of Bloomberg Media, spoke on the Digiday Podcast about why the financial news operation is starting a video channel on Twitter.

Here is an excerpt:

Why Bloomberg works with Twitter

“For us, when we did all the research and we saw all the success that we had with Twitter based off of the presidential debates in the U.S. — 2.1 million viewers, 2.4 million viewers, 3.2 million viewers — on the Twitter platform, we started to broadcast three shows a day between ‘Bloomberg Daybreak: Americas,’ ‘What’d You Miss?’ as well as ‘Bloomberg Technology,’ [which] accumulated about a million viewers a day watching on Twitter. We started to realize this is a platform where it delivers what we do really well, which is news, very fast, and where we could add value back to Twitter in this partnership is Bloomberg as a verification source. In a world of increasing fake news, our brand acts a really good filter to show people that in this chaotic area that actually provides the fastest information to you, we can actually help you suss out what’s real and what you need to know fast.”

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