Why BizSense is launching a site in Colorado

Aaron Kremer, the founder of RichmondBizSense.com, writes about why his business news company is launching a second site, called BusinessDen.com, in Denver.

Kremer writes, “The model for BusinessDen.com is identical to our business in Richmond. We have a downtown newsroom and a handful of new reporters to cover local business in the Mile High City. We aim to be first on new startup stories and big commercial real estate stories. We’ll also stretch into some new beats, such as the business of legal marijuana and professional sports franchises.

“The bulk of our revenue will come from local advertising.

“The question I get asked most often is, ‘Why Denver?’ Richmonders then point out cities that would be closer, and much less hassle to reach. (The hassle part is certainly true. Can I start a petition for a direct flight from RIC to DIA?).

“We’ve been planning this expansion for two years and are investing several hundred thousand dollars because there isn’t another city in the country better for our niche. Denver is a booming market with the right mix of local business that we’ve become experts at covering. The downtown skyline is punctured with construction cranes for new office and apartment projects – all scoops we will start breaking shortly. It’s also a major hub for startups and VC with a large concentration of outdoor recreation and natural food companies. And it has a similar powerful regional identity, akin to Richmond. Denverites love their city and need the kind of well-written business news we deliver on a daily basis.”

Read more here.