Warner Todd Huston writes for Breitbart News that business news channel CNBC posted its worst ratings ever in 2014.
Huston writes, “Regardless, CNBC has posted its worst ratings since 1992 with the important 25-54 demographic.
“Here are some statistics from particular CNBC programs:
- Squawk Box delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Squawk on the Street delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Fast Money/Halftime Report delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Power Lunch delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Street Signs delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Closing Bell (3p-5p) delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Fast Money delivered its lowest rated year ever with total viewers and its 2nd lowest rated year ever with the 25-54 demo (lowest rated year ever is 2013)
- Mad Money delivered its 2nd lowest rated year ever with total viewers (lowest rated year is 2013) and its lowest rated year ever with the 25-54 demo”
Read more here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.
