Frank Barnako of Marketwatch wonders Tuesday just exactly who will be watching the announced, but not yet airing, Fox Business Channel.
“Neil Cavuto, Fox Business’ managing editor, thinks CNBC’s going after ‘old white guys with money.’ Who will be the Fox business channel’s target viewer? Young guys with two kids in elementary school who like to play ‘Are You Diversified’ between soccer practices? Doesn’t make sense. CNNfn tried to talk to an audience beyond white guys with money by beefing up personal finance information and profiling small businesses. Yawn. Unplugged.
“Fox is already doing business shows, touting that their ratings are higher than anything CNBC’s got, but the advertisers are not very classy. Some of them are cheesy. The most entertaining of the shows is Bulls & Bears is a shout fest of stock picks, presumably reflecting the same programming skills that a Fox business channel will. The show runs an awful lot of what-look-like per-inquiry ads for garden equipment that mulches anything in sight and odd gadgets like lights that go inside drawers. Cheap ads. Cheap stuff.”
Read more here.
The Advocate is looking for a savvy reporter to cover the Baton Rouge business scene…
MLex, a LexisNexis company, is an independent news organization for breaking news and forward-looking analysis…
The Austin Business Journal seeks a staff writer to cover economic development in one of…
A Russian court on Saturday placed Sergei Mingazov, a journalist for the Russian edition of…
Justin Nielsen of Investor's Business Daily writes about the newspaper's 40th anniversary. Nielsen writes, "When the…
Clare Fieseler has been hired by Politico and subsidiary E&E News to cover renewable energy,…