What business journalists want during earnings season

by · January 15, 2007

Jonathan Berr, editor of desperateinvestors.com, has some advice for analysts and other people on Wall Street on what they need to do to get quoted in stories during earnings season.

Berr, a former Bloomberg News and TheStreet.com reporter, gave five tips. Here are three of them:

2) Actually give your opinion — It used to drive me crazy when an analysts or other pundit wouldn’t give me their opinion. They would only repeat the company’s party line word for word. I guess they were either too scared or too stupid to tell me what they actually thought.

3) Use dramatic language — Sprinkle words such as “unbelievable”, “firing on all cylinders”, “bottom fishing” “homerun” and “tank” into your responses to questions from reporters.

4) Be succinct — Reporters are on tight deadlines. They don’t have time to hear people blather.