Categories: OLD Media Moves

What it’s like to cover the meatpacking industry

Joe Pinsker of The Atlantic interviewed Lisa Keefe, the editor of Meatingplace, which covers the meatpacking industry.

Here is an excerpt:

Pinsker: What do people say when they hear what you do for a living?
Keefe: People don’t ever ask me about my work! I tell people I work for a meat magazine and the conversation ends. So there’s a little bit of pent-up energy in talking about what we do.
Pinsker: What do you think is at the bottom of that?
Keefe: Well, it’s a squeamish process. Have you ever seen the eyelashes on a cow? I mean, they’re just adorable. Big eyes, and these long lashes — how can you do anything to harm this little creature? I get it. Even people who really love meat don’t want to talk about how it gets to their plate.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.