Emily Steel of The Wall Street Journal reports that the business newspaper and MySpace are giving away a trip to Davos for someone to report on the World Economic Forum.
Steel writes, “The competition, called ‘MySpace Journal,’ marks the first partnership between the companies — both owned by News Corp. — since News Corp. acquired Dow Jones, publisher of the Journal, in December 2007. It comes as MySpace is trying to expand its audience among more upscale professionals and the Journal, meanwhile, is trying to boost its readership among younger readers.
“‘They just came to us with what we thought was an interesting idea,’ says Alan Murray, deputy managing editor for the Journal. ‘There’s a fair amount of crossover between the MySpace audience and visitors to WSJ Online, and we want there to be more.’
“As part of the trip, the winner will receive a press pass to attend the forum, lunch with Wall Street Journal editors, and the syndication of his or her blog on WSJ.com. The winner is expected to document his or her experience on MySpace, filing daily blog posts and pictures. Both companies are helping to pay for the trip. (While there will be a link to the winner’s MySpace blog from WSJ.com, the Wall Street Journal says the winner’s reporting will not be a part of the WSJ coverage.)
“People can enter the competition starting Friday at myspace.com/myspacejournal. Entrants are expected to submit a video, explaining why they are qualified to be the MySpace community’s special correspondent.”
Read more here.
