Categories: OLD Media Moves

Wall Street Journal newsstand price to rise

The Wall Street Journal, which has been charging $1 for newsstand sales, will now charge $1.50, according to a short item in Thursday’s New York Times.

The story stated, “The subscription price will not change, a company spokesman said, so more than 90 percent of The Journalâ€™s buyers will not be affected.

“The weekday newsstand price has not risen since April 2001. In that time, newspaper costs have soared and advertising revenue has dropped. The newsstand price of The Journalâ€™s weekend paper, which was introduced in 2005 and is published on Saturdays, is already $1.50.

“Many newspapers have been reluctant to charge more, which can drive down sales, and The Journal already has one of the highest newsstand prices in the country.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.