Wall Street Journal and Barron's ad lineage improves

Dow Jones reported today improved ad sales for its two flagship publications, The Wall Street Journal and Barron’s.

Here is what the press release said: “Advertising linage at The Wall Street Journal, including Weekend Edition increased 8.0% in January due to increases in classified, technology and general advertising, partially offset by a decrease in financial advertising. In the classified advertising category at the Journal, January linage increased 26.0% due to an increase in real estate and other classified advertising. The Journal’s technology advertising category increased 11.1% due to an increase in communications advertising, partially offset by declines in software, hardware, consumer electronics and other technology advertising. Linage in the Journal’s general advertising category increased 6.0% primarily due to gains in industrial equipment, public utilities, luxury goods, insurance and other consumer advertising, partially offset by declines in auto and travel advertising. The Journal’s financial advertising declined 14.6% due to weak wholesale and retail advertising, partially offset by a gain in tombstone advertising.

“At Barron’s, total national advertising pages were up slightly in January with gains in technology and financial advertising offset by a decline in general advertising.

“Internationally, The Wall Street Journal Europe’s linage increased 23.9% and The Wall Street Journal Asia’s linage increased 15.6% in January. Increases in technology and general advertising were partially offset by a decline in financial advertising for both Europe and Asia.”

Read the entire release here.