Categories: OLD Media Moves

Vox Media launches new platform for advertisers

Vox Media, which owns Recode, The Verge and now New York Magazine has launched a first-party data platform, Forte. The new platform intends to help advertisers drill into consumer interests and actions, and figure out which kind of ad creative would work best for that consumer mindset.

The new platform is expected to help advertisers tailor creative messages based on where consumers are viewing the content, so they can offer different ads for someone shopping on The Strategist than a person reading tech news on The Verge or impeachment coverage on the main Vox site.

Chief revenue officer, Ryan Pauley says, “Vox has been building the capabilities for Forte and now has the additional scale, additional categories and the additional data signals from a commerce perspective.”

Mariam Ahmed

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

13 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

13 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

13 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

13 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

14 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

14 hours ago