Categories: OLD Media Moves

Vox Media launches new platform for advertisers

Vox Media, which owns Recode, The Verge and now New York Magazine has launched a first-party data platform, Forte. The new platform intends to help advertisers drill into consumer interests and actions, and figure out which kind of ad creative would work best for that consumer mindset.

The new platform is expected to help advertisers tailor creative messages based on where consumers are viewing the content, so they can offer different ads for someone shopping on The Strategist than a person reading tech news on The Verge or impeachment coverage on the main Vox site.

Chief revenue officer, Ryan Pauley says, “Vox has been building the capabilities for Forte and now has the additional scale, additional categories and the additional data signals from a commerce perspective.”

Mariam Ahmed

Recent Posts

Pacific Business News hires Meierdiercks as editor in chief

The Pacific Business News, an American City Business Journals publication, has hired Janis Magin Meierdiercks  as…

20 hours ago

Sifted reporter Nowshin departs

Sadia Nowshin, a reporter at European startup news site Sifted, is leaving to join literary…

20 hours ago

Variety promotes Shanfeld to TV reporter

Variety has promoted Ethan Shanfeld to TV reporter. William Earl of Variety writes, "Shanfeld joins the entertainment…

20 hours ago

Klimasinska named Bloomberg’s DC breaking news team leader

Kasia Klimasinska is the new team leader for DC breaking news at Bloomberg News. She…

22 hours ago

NYC event to honor Ledbetter is next week

  Paul Smalera has organized a gathering of James Ledbetter's friends and colleagues—open to all…

24 hours ago

CoStar hires Scheier to cover San Francisco market

Real estate news service CoStar News has hired Rachel Scheier to cover the San Francisco commercial market.…

24 hours ago