Vox Media, which owns Recode, The Verge and now New York Magazine has launched a first-party data platform, Forte. The new platform intends to help advertisers drill into consumer interests and actions, and figure out which kind of ad creative would work best for that consumer mindset.
The new platform is expected to help advertisers tailor creative messages based on where consumers are viewing the content, so they can offer different ads for someone shopping on The Strategist than a person reading tech news on The Verge or impeachment coverage on the main Vox site.
Chief revenue officer, Ryan Pauley says, “Vox has been building the capabilities for Forte and now has the additional scale, additional categories and the additional data signals from a commerce perspective.”
